The Art of Reuse
At the height of the world’s economic downturn, The Art of Reuse seemed to have a unique remedy that would not only change how second-hand shopping is viewed; they’d create a whole new consumer in doing so. The concept of their unique travelling shop “Interim” is a new kind of thrift store that caters to both the fashion conscious and frugal consumer alike. It is a Mecca of handpicked one-of-a-kind goods, with an upscale aesthetic still emphasizing its frugal principals; carefully discerned selection of fashions (including nic nacs) for Men, Women and Kids. Nothing at an Interim thrift store is priced over $50(US) although the store only permits a purchase limit of 3 items per customer a day; which can become quite the challenge considering it’s only open… for a day. The idea is to liberate today’s shopper from buying habits that have them spending cash they don’t have on clothing that does not speak to them…when clothing is a vital instrument in our personal expression it actually limits us when all we have access to is overpriced weakly charged clothing. This year, the group shares with us their timeless paradox.