When it comes to starting and running a successful business, one of the most
important factors is knowing and connecting with your market. It doesn’t matter
how amazing your product or service is—if no one hears of it (or worse, no one
needs it), then it won’t sell. While we have all been taught that the best way to enjoy
our work is to choose a career that we are passionate about, when it comes to
starting your own business, it is important to be able to step back and honestly
ascertain if what you are passionate about is also a marketable idea. If it is,
then get ready to dive in!