Sam Effa

As a native Albertan, Sam has speed. He’s represented Canada at 3 World Championships, 3 World University Games and most recently – the 2018 Commonwealth Games. As a 2-time Canadian Champion in the 100m, Sam has an innate enthusiasm for sport, marketing, and the Olympic movement.

But it doesn’t stop there. In 2019 he was cast on The Amazing Race Canada Season 7, where he inspired audiences with stories of injury, resilience and the hunger to be Canada’s fastest once again. Being selected for Canada’s #1 watched reality TV show – and placing second – is a testament to his marketability, strong storytelling talents and drive to win in some of the shows toughest challenges.

On the corporate side, Sam has a passion for sports advertising, loves to speak and is driven when it comes to sponsorship and community development projects. At RBC, Sam works at head office in Brand Marketing, managing 18 Olympic athletes across the country. He’s also worked behind the scenes on sponsorship campaigns like The World Junior Hockey Championships, The Winter Olympics, WEDay and RBC Training Ground. As a 2020 Olympic hopeful while working in corporate – and excelling, Sam provides a unique perspective unseen in today’s industries.

Sprint Statistics:

  • GOLD, North American Central American and Caribbean U-23 Champion & Record Holder
  • Personal Bests – 100m: 10.06sec / 200m: 20.65sec / 60m: 6.57sec

Athletic Highlights

  • Two-time Canadian 100m National Champion
  • Named “The Fastest Man In Canadian University History” & “Fastest Man In Alberta History” with all sprint records
  • Represented Canada at 3-World Championships, 3-World University Games and 2 Commonwealth Games
  • Placed 5th at the World Championships in Athletics (4x100m – Berlin, Germany)
  • 3 – Time Athletics Alberta Athlete of the year
  • 4 – Time and consecutive Canadian University Athlete of the Year • 2 – Time and consecutive Dr. Fred Tees Memorial Trophy award winner – given to Canada’s top University athlete

Community Involvement and Awards

  • Runner up on Season 7 of The Amazing Race Canada
  • A featured speaker at WEDay Alberta – presented to 20,000 students at the Calgary Scotiabank Saddledome.
  • A proud Right To Play Ambassador and speaker since 2011.
  • Selected as an honoree at the “2017 Canada 150 Gala” by the Diversity Advancement Network Toronto.
  • Presented at the TedX Youth Toronto Conference.
  • Named as a Future of Ghana Top 30 Under 30 International Pioneer. This publication features international talents who are outstanding leaders in their field and are of Ghanaian descent.
  • Won the Athletes in Excellence Award by the Foundation of Global Sports development. Sam was awarded $24,000 USD for his work with non-profits, volunteering, and speaking engagements worldwide.
  • Obtained a Bachelor of Commerce Degree from the University of Calgary.
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